But arguably his greatest and most unique accomplishment came when Iverson signed a lucrative endorsement deal with Reebok, making it one of the most visible brands in the NBA in the process.
Katie McInerney of The Philadelphia Inquirer detailed how Iverson was immediately made the face of the Reebok brand upon entering the league.
“Iverson quickly received a 10-year, $50 million contract from Reebok when the Sixers made him the first overall pick in the 1996 draft. The company then released the Reebok Question, which the guard wore en route to winning Rookie of the Year honors for the 1996-97 season.”
Today’s game doesn’t exist without Allen Iverson.
“He’s an iconic personality. Let’s get on a plane to Shanghai together. You bring Allen Iverson into a market like that. I’ll stand firmly that he has a big place in basketball and sports history.”
But for O’Toole, it goes deeper than Iverson as just a brand, saying that Iverson has had a lasting impact on the brand, even in retirement.